Thursday, 5 November 2009

Biblical Portions

McDonald's is doing pretty well these days with its advertising, from their new TV ad, to this nice print piece below. I actually read Salvation and thought that was great, so I enjoyed it even more when I got the drooling bit. The simplicity of the art direction and marriage with the succinct and attention-grabbing headline works well...(it got mine and I haven't eaten McDonald's for ten years).


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