Saturday, 31 December 2011

So long sucka

Out goes 2011, in comes 2012. May it bring adventure and happiness. (via nevver).


Friday, 30 December 2011

I like gin

Love this new Aldi ad. Simple, funny, surprising. Nicely done, too bad the rest of the series couldn't keep up.

Wednesday, 28 December 2011

Original style

Ad campaign for Shock and Soul by Y&R London. Dig it, but reminding me who wore it last almost makes me not want to rock it. Almost (there's always dry cleaning). Since when has death moved product? Pinched from BLDGWLF.







Wednesday, 30 November 2011

Tuesday, 29 November 2011

Long live long copy!

Killer Kijiji (E-bay's response to Craig's List) Ad selling a snowblower. A powerhouse sales pitch, sent straight to cheering crowds. Yee-Haw. Highlights below, see the entire Ad here.

11HP/29" Snowblower
Price $900.00
Address Moncton, NB, Canada

Do you like shoveling snow? Then stop reading this and go back to your pushups and granola because you are not someone that I want to talk to.

Let’s face it, we live in a place that attracts snow like Magnetic Hill attracts cars, only that ain’t an illusion out there.

Here’s the deal. I have a snow blower and I want you to own it. I can tell you’re serious about this. It’s like I can almost see you: sitting there, your legs are probably crossed and your left hand is on your chin. Am I right? How’d I do that? The same way that I know that YOU ARE GOING TO BUY THIS SNOWBLOWER.

I want you to experience the rush that comes with smashing through a snowdrift and blowing that mother trucker out of the way. The elation of seeing the snow plow come back down your street and watching the look of despair as your OTHER neighbour gets his shovel out once more while you kick back with a hot cup of joe (you don’t have a drinking problem like that other guy).

Here’s what you do. You go to the bank. You collect $900. You get your buddy with a truck and you drive over here. You give me some cold hard cash and I give you a machine that will mess up a snowbank sumthin’ fierce. I’ve even got the manual for it, on account of I bought it brand new and I don’t throw that kind of thing away. Don't want to pay me $900? Convince me. Send me an offer and I'll either laugh at you and you'll never hear back from me or I'll counter.

You want a snow blower. You need a snow blower.

This isn’t some entry level snow blower that is just gonna move the snow two feet away. This is an 11 HP Briggs and Stratton machine of snow doom that will cut a 29 inch path of pure ecstasy. And it’s only 4 years old. I dare you to find a harder working 4 year old. My niece is five and she gets tired and cranky after just a few minutes of shoveling. This guy just goes and goes and goes.

You know what else? I greased it every year to help keep the water off it and the body in as good as shape as possible. It's greasier than me when I was 13, and that's saying something.

You know how many speeds it has? Six forward and two in reverse. It goes from “leisurely” slow up to “light speed”. Seriously, I’ve never gone further than five because it terrifies me. I kid you not, you could probably commute to work with it dragging you.

You know what else is crappy about clearing snow in the morning? That you have to do it in the dark. Well, not anymore! It has a halogen headlight that will light your way like some kind of moveable lighthouse (only better, because lighthouses won’t clear your driveway).

Oh, and since it’s the 21st century, this snow blower comes with an electric starter. Just plug that sucker in, push the button, and get ready to punch snow in the throat. If you want to experience what life was like in olden days, it comes with a back-up cord you could pull to start it, but forget that. The reason you’re getting this fearsome warrior was for the convenience, so why make it harder on yourself?

By this point, you’re probably wondering why I would sell my snowblower since the first snowpocalypse is upon us today. I’ll tell you why: because I heard it was time for you to man up and harness some mighty teeth and claws and chew your way to freedom, that’s why.

This is my snow blower. Make it your snow blower.

Monday, 28 November 2011

Choked-up

For one reason or another, I've been speechless. Running out of words can mean ruin for a copywriter, luckily (or not), it has mostly been in the private realm. I've had trouble finding the right ones when I most need them. I also had my Google account hacked, but I'll spare you the rant (all five of you:). Lately, I've also resorted to re-blogging, posting the interesting things I've picked up while inside the hive. But I will publish at least one home grown post a week, and hopefully words will find me. I'm back in blogging business.


Sunday, 20 November 2011

Get ready to travel during the holidays...

with these nifty luggage stickers. Makes baggage easy to identify and keeps the authorities on their toes. The right kind of surprise.




















Via The Cheeky

Saturday, 19 November 2011

Just my type

Some messages are just better received when wrapped in type. More goodies here.









Tuesday, 13 September 2011

Modern classics

Sweet design project, Victory League, celebrates athletes. A modern touch to historical champions.







Monday, 5 September 2011