Tuesday 26 May 2009

Paper isn't dead

Publishing is becoming ubiquitous. Anyone with an opinion and internet connection can write and publish information. It's the ultimate time-snatcher, as I peruse and read through so much diverse information (I no longer even have to search for info, and if I do, I'm looking through real-time conversations. I can't wait for better search filters and functionalities to emerge on Twitter).

Without dwelling on the short-term downside this development may galvanize, I find adaptations that use tools to promote collaboration and customization really exciting. Chris Brogan's description of the 'next media company manifesto' here touches on this. Also see Seth Godin's take on the writer as publisher here.

Obama's new book is a case in point: The Obama Time Capsule, which goes on sale exclusively at Amazon (AMZN) Wednesday, represents another novel approach to custom, print-on-demand publishing. Every single copy sold can be personalized (pictures and dedications can be added to customize the book). This 200-page wide hardcover coffee-table book, selling for $35, chronicles a two-year span during President Obama's election campaign and his first 100 days in office.

There are environmental factors to consider as well, given that half of books printed are never sold; and print-on-demand guarantees the purchase while allowing consumers to add their unique signature to books.

Have you seen any other examples of this new publishing?

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