And I realize why. I was deeply in the mix. Heavily involved in a 4 day quadathlon that involved idea hiccups, sketches (in and out of bins), crits and storms and Woody Allen banter between Maurice Citron (Conceptual Designer) and I (no, he's not French, an Irish Jew actually, who also happens to be an amazing artist).
And out of it we pulled concepts dripping with after-birth and stained with coffee. Whether or not we win or lose the pitch, I'm satisfied with the crack of the bat (swinnngggg). I had a blast working with Citron and attacking a tough brief. A taste below.
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