Sunday 25 October 2009

Dripping with sticky sweetness

Is it just me or is Morgan Freeman inspiring loads of adverts? I feel like what may have once been emotive and moving has become the standard narration. There is only so long something good can last, be remixed and 'reinvented', before it simply becomes lazy and repetitive, completely losing its potency and power. Scripts that attempt to sell phones or paint have become a rallying cry, a call to arms and action, with a background soundtrack replete with clear piano notes. It's all just a bit too much. Where can we go from here? How long will this last?

I've come to really appreciate the witty and ridiculous...

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