Saturday 25 July 2009

Fuzzy feelings in the commercial air...

So the focus may not on the Hippie version of peace and love, but it is certainly on the happy and uplifting. Dancing babies, floating condoms and loose beat box lips dominated French TV in Morocco.

I personally don't get why the sight of a condom would excite people and the beat box commercial was superb, until the ending - it just became too obvious and over-done. I love how Evian provided background 'interviews' with the dancing stars, and their strapline, Live Young (I can imagine how this concept can be extended and wonder what their agency will do next? Hopefully not dancing puppies;).





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