Scented yellow paper bag story

Walking into a Lush store is a sensory experience: the first hit is the olfactory sense, where wafting smells of lavender, musk, rose and vanilla greet you like the handshake of an over-eager salesman and then, perhaps because I am attracted most by words and mini-flights of written fancy, my eyes veer towards the names and descriptions written in bold, recognizable, hand-written Lush typography.

I enjoyed reading, perusing, being attended to and trying on different masks, from The Sacred Truth:

The Truth is we all need protection from ageing. The vital anti-oxidant action of wheatgrass, ginseng and green tea, enzymic fresh papaya, cleansing clays and nutritious butters, all combine to defend the skin.

to Brazen Honey:

This mask is for anyone who has been misbehaving as far as going out too much, maybe drinking too much, not taking make up off before bed, and generally treating the skin badly, and it is full of honey. We have a term in the UK "Brazened Hussey" which is a woman who is perhaps of questionable morals, and is not really too worried about what others think of that. Almost sounds the same.

The brand experience continued when I returned home and found this copy nugget on the bright yellow Lush paper bag that contained my Sacred Truth...nice touch.

What Helps? Great Design & Sweet Copy

I stumbled across the packaging design on ffffound, but wasn't quite sure what the company was about. It turns out that Help Remedies was created...to make solving simple health issues simple. We find the best solution there is, and take away everything else...We think a little help, honesty and kindness will go a long way.

Sounds like what the health industry needs generally.

According to an interview with Richard Fine, one of the founders, conducted by Cool Hunting,

...what compelled Richard to come up with the products was a desire for exactly opposite of what's already out there. After experiencing a headache and visiting a store in search of something to get rid of it, the fluorescent lights and the terrible packaging screaming weird things like "dual action formula" and "now with extra powerful relief" only made his headache worse. Richard, whose parents are both doctors, says that, "our goal was to make real medicine a bit more approachable and understandable."

I love that their packaging in 100% compostable, made from molded paper pulp and a bio plastic made primarily of corn, and of course beautifully elegant in its simplicity and clear messaging.

The copy is friendly, colloquial, funny and has an Innocent does health sound to it. Attractive combo (at 6 dollars per medical solution, it has to be;)

The scent of engaging copy

I went to pick-up some muesli bread (evidence below), an almond croissant and individual-sized blueberry cheesecake today at my favorite bakery in Angel. When I got home I thumped the bag on the table (forgetting of course about the fragility of decorated desserts) and noticed a quirky and interesting thought about the word bread printed in baby blue on the white plastic bag (I even mouthed the word a couple of times). Nice copy on a plastic bag (now they just need to print messages on reusable fabric bags and we have a winner).

Breakfast rocks

I love breakfast. I could eat breakfast three times a day.

Yogurt, fresh berries and granola, organic hard boiled eggs with spelt soldiers (an American veggie's take on a British classic), scrambled eggs and smoked salmon, or bagels, vegetable cream cheese, smoked salmon, tomatoes and red onions, buckwheat blueberry pancakes with Canadian maple syrup, crusty, multigrain toast with almond butter and bananas...I could go on but I think you get the picture.

I've seen some great breakfast ads, see here and below. Perhaps I'm predisposed to liking these adverts, but I think the copy and imagery combine like butter to hot crusts - perfectly.

What do you think?

Copy, Form & Pancakes

Spotted a great campaign for Lurpak butter by w+k. I love the way the copy creates/plays with form. The content is really engaging, like someone is talking directly to you about something very important - breakfast. Breakfast is a long, protracted, leisurely morning meal, which signifies the weekend - time that truly is your own (a cause for celebration!) and the weekly ritual (using Lurpak) because Saturday is Breakfast Day).