The scent of engaging copy

I went to pick-up some muesli bread (evidence below), an almond croissant and individual-sized blueberry cheesecake today at my favorite bakery in Angel. When I got home I thumped the bag on the table (forgetting of course about the fragility of decorated desserts) and noticed a quirky and interesting thought about the word bread printed in baby blue on the white plastic bag (I even mouthed the word a couple of times). Nice copy on a plastic bag (now they just need to print messages on reusable fabric bags and we have a winner).