Scented yellow paper bag story

Walking into a Lush store is a sensory experience: the first hit is the olfactory sense, where wafting smells of lavender, musk, rose and vanilla greet you like the handshake of an over-eager salesman and then, perhaps because I am attracted most by words and mini-flights of written fancy, my eyes veer towards the names and descriptions written in bold, recognizable, hand-written Lush typography.

I enjoyed reading, perusing, being attended to and trying on different masks, from The Sacred Truth:

The Truth is we all need protection from ageing. The vital anti-oxidant action of wheatgrass, ginseng and green tea, enzymic fresh papaya, cleansing clays and nutritious butters, all combine to defend the skin.

to Brazen Honey:

This mask is for anyone who has been misbehaving as far as going out too much, maybe drinking too much, not taking make up off before bed, and generally treating the skin badly, and it is full of honey. We have a term in the UK "Brazened Hussey" which is a woman who is perhaps of questionable morals, and is not really too worried about what others think of that. Almost sounds the same.

The brand experience continued when I returned home and found this copy nugget on the bright yellow Lush paper bag that contained my Sacred Truth...nice touch.

The Core

After much thought and dabbling, I finished my Core brand project for design class (see previous blog posts here and here).

I chose textile colors to represent the physical aspect of this MP3 store and combine the virtual and the real (especially when the logo is online); and flowing typeface to illustrate the movement of music.

Now I just need to find the right partners and seed capital.

Rockin' @ the Core...