I stumbled across the packaging design on ffffound, but wasn't quite sure what the company was about. It turns out that Help Remedies was created...to make solving simple health issues simple. We find the best solution there is, and take away everything else...We think a little help, honesty and kindness will go a long way.
Sounds like what the health industry needs generally.
According to an interview with Richard Fine, one of the founders, conducted by Cool Hunting,
...what compelled Richard to come up with the products was a desire for exactly opposite of what's already out there. After experiencing a headache and visiting a store in search of something to get rid of it, the fluorescent lights and the terrible packaging screaming weird things like "dual action formula" and "now with extra powerful relief" only made his headache worse. Richard, whose parents are both doctors, says that, "our goal was to make real medicine a bit more approachable and understandable."
I love that their packaging in 100% compostable, made from molded paper pulp and a bio plastic made primarily of corn, and of course beautifully elegant in its simplicity and clear messaging.
The copy is friendly, colloquial, funny and has an Innocent does health sound to it. Attractive combo (at 6 dollars per medical solution, it has to be;)
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