I don't know how I feel about this? I like the art direction and concept, but still unsure (loving his vintage lumberjack shirt). Although it's kind of unsettling and creepy, like sad prostitution for potatoes.
From MediaPost's Out to Lauch:
There's also an augmented reality Facebook app where users must shake Coleman until he spills his fries. Players also receive a coupon for a cup of New York Fries at the 1984 price of $1.25. Did I mention that Coleman also tells fortunes? Once the fries are spilled, a Facebook friend is paired with a fry, and given an outlandish fortune dated 25 years in the future, such as your friend has become a "cruise ship lounge host," "tongue model" or "yoga historian".
What do you think?
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