Hear me roar.

Michael Tiger is spread-heading a movement to save tigers from extinction, (there could be as few as 3,200 left in the wild) from his headquarters in Belgium. What I like about this awareness raising project is that it uses design to get people's attention and attempts to create a link between human nature (through historical and cultural figures) and the spirit of this feline species.

Michael Tiger asks you to join him in his quest by becoming a fan on Facebook. I'm just not sure about how the number of fans will result in changing history for tigers, but perhaps the cat's waiting to hit a certain figure before taking some type of action. (I have refrained (with difficulty) from making any comments about a certain golfer).

See more images here and videos about the project here.