Wednesday 3 November 2010
The Getaway
Love this idea. A reality game that challenges you to hunt, catch and keep a MINI using your iPhone. Find the virtual MINI and then stay at least 50m away from everybody else in Stockholm for a week. If someone comes within 50m, they can instantly take the virtual MINI back. If you manage to keep it, you win the new MINI Countryman.
Via Digital Buzz Blog
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