Just came back from an interesting presentation by Aaron Bateman (not related to Justine) exploring emerging business models in a changing advertising landscape. Aaron mentioned a few case studies, but one that stuck and struck was Converse Domaination, by Anomaly in NYC. Perhaps ad man Jon Bond, summarizes it best, Marketing in the future is like sex. Only the losers will have to pay for it.
Find out more about Agency Future here.
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