Move Product or Make Art?

Seems like Jung von Matt was struggling with this. There is something I like about the composition, the image and typography. But I'm not sure it sells Mercedes. Do people who own a Mercedes live in these homes? Do you get the message of navigation and entertainment in one? I don't, not really. Not until I look closer, and how many consumers will spend their time looking closer, trying to decipher the message? Not Mercedes Benz drivers. But I still like it, I'm just not sure it sells the car.