People search with purpose, for form or content, or perhaps most importantly, we search for community and conversations. With the proliferation of content online, a few create and some curate, assembling what they discover (sometimes this is done on an individual level, but mostly on a mass scale), and yet others repurpose/remix content and ideas, uniting several different elements, be it music, video, or words to form an entirely new experience.
I find all of this fascinating. Especially when it comes to advising brands on when to join, participate, create, listen or inspire - by giving people tools to create stuff on their own.
Here are a few examples of creators, curators and remixers.


BackThatThangUp -Vanessa Saba from Digitalia2009 on Vimeo.
No comments:
Post a Comment