Showing posts with label independent projects. Show all posts
Showing posts with label independent projects. Show all posts

Tuesday, 11 August 2009

Coins under couch cushions


It feels like I have been talking or thinking about personal projects for a long time now. From taking classes, to writing in the mornings, to staring out the window while listening to Almoldovar soundtracks, somehow, I've accumulated satchels of content. I've been so busy sprinting forward that I forgot to stop and look at what I've gathered along the way. Some poems may be discarded or reused or revamped, but they're here.

Penelope Trunk wrote a post about happiness and self-discipline, where she postulates that making a routinized change in behavior, doing one positive thing daily, whether exercising or managing finances, can snowball and spillover into other aspects of your life. She cites a study from Baumeister, who found that students who walked with a book on their head to fix their posture ended up eating better, studying harder, and sleeping more.

If you feel like something is missing, isn't quite right or just looking for a change or investigation inwards, I highly recommend The Artist's Way (the premise being that everyone is creative, you don't have to be a writer, actor, painter, etc.) by Julia Cameron.

One of the 'obligatory' rituals of the self-taught course is writing daily morning pages. This routine purge has has helped me regurgitate lodged subconscious items, expose hidden desires and fears, and clean out the mundane: things to do listed, noted and offloaded. It clears the sea of mental clutter to make room for creative oysters below.

There's always further to travel, but it feels good to know that you're moving forward, and not just turning on a relentless sushi conveyor belt.

Monday, 4 May 2009

Stirring it up

I came across an interesting project from Publicis Mojo, Sydney, in this month's Creative Review. The poster project, entitled Words To Work By, is the first of a series of self-initiated projects that will see the agency link up and work with various different artists and designers…

It's great to see an agency encourage collaborative projects that are independent of budget and advertising parameters. Like Google's 20% innovation time-off, setting aside more time for projects (a la Green Thing), whether for social good or self-promotional marketing, can serve as a creative outlet that animates people internally and projects the right image of the agency to potential and prospective clients.

It's been said that creativity will help the industry recover from financial turmoil, which of course means different things to different people (at a recent meeting, my ears perked up when our CFO said that creative solutions would be key, only to discover he meant 'innovative' cost-savings).

But ultimately, creativity is about finding a new or different way to do or see things to solve problems/overcome challenges. Wikipedia defines creativity as a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.

Sounds like just want will get us out of the ditch. And we might as well have fun while we get dirt under our nails.

Are you working on any independent projects in the office?