Fantastic stop-motion and time-lapse video of a guy walking across America. Peter Cote, director Sam Griffith, and the Conscious Minds Productions crew approached Levis jeans for sponsorship. The 14 day traveling shoot involved 6 very talented dudes in an RV on a Gatorade diet. The end result consists of 2,770 still frames. Checkout their trip on Google Maps.
Checkout Vice Mag's 2010 Photo Show - Still Lifes. See more intriguing and interesting compositions in their gallery. They're like little nuggets of frozen expressions.
Canal+ announces its arrival on iPhone. I'm not quite sure what this ad says about its content, but the execution is lovely (the Romanian song, Ciocarlia, by George Enescu gives the piece some flavor).
Much has been written about w+k's Old Spice work, but they really pushed a great concept even further into the social stratosphere with Isaiah Mustafa'spersonalized responses to Tweets. The news that The Man Your Man Could Smell Like was responding to tweets in real-time blew the scent across the web, driving traffic to the YouTube page, and spreading the campaign further and faster.
Tweets or Facebook comments mentioning Old Spice were chosen strategically, with beautifully in character (hilarious) responses to influencers, from Ashton Kutcher (and in the words of Isaiah Mustafa - his gazillion followers), to Ellen Degeneres, the hit list of powerful bloggers and celebrities (and a few punters chucked in as well) went on and on (around 184 people actually), leading up to the grand finale, because "I am just one ridiculously handsome man. I can't write to everyone".
The Man Your Man Could Smell Like is a character that draws us into the absurd fantasy of advertising. It poked fun at itself, at the ridiculousness of it all, and with excellent copywriting and superb execution, made it rock and roll across screens. His responses worked so well because he was already known and loved, he was at the mustache wearing, horse-mounting height of attention - it was the opportune time to strike, and they hit a home run. A great idea will traverse and reverberate across channels, but it has to generate a certain level of awareness and celebrity before it can really soar. The Old Spice YouTube channel had 8,355,737 views and 83,197,201 upload views the last time I checked.
Perhaps the highest complement paid to the campaign are by the copycats already popping out of the woodwork. Check-out my fav below.
I was presented with a wine list at a dive Vietnamese restaurant in London. I was very tempted to go for the Finca Los Prados - who doesn't want to ooze style and wit (think Stephen Fry's brian in Sienna Miller's body)?
It took two weeks and a lot of matches to recreate some classic video games (and some patience and passion). Check out brusspup's YouTube channel here.
On my way to London for a shoot, I came across this sign in the Copenhagen airport. It made me want to grab a cup of Joe before it was too late. Nice one.
Over 1,000 pop surrealist, graffiti, tattoo, lowbrow, comic and underground artists customized helmets for The Darth Vader Project, an exhibition at the Andy Warhol museum in Pittsburg. See more here.
Some cool cardboard kicks by Seattle-based artist Mike Leavitt. The sculptures show what shoes like Air Jordan IVs, adidas Gazelles and Converse Chuck Taylor All Stars would look like in recyclable form.