Tuesday, 5 May 2009
A suitable metaphor...
Although I haven't started my proper full-fledged job hunt, I have been sniffing around and the playing field sure has changed (wonder where it will lead me, or rather where I'll land?). I go through phases - sometimes I am really excited about the possibilities and adventures that lay ahead [no matter what, it will be a hell of a ride - looking for the right fit, talking to people, figuring out what I want and where I am going; and maybe even finding time to take classes, finish my book (writing and design!)] and sometimes I have moments of outright, pure unadulterated panic (despite the fact that this is my (perhaps) crazy choosing). Depends on the day. Normally I tilt towards the excited side. I am off to NYC right after my last day at work, which helps immensely, as I can look forward to time with family and friends. So the career climb, search, evolution, whatever, is on the front burner, so when I came across a fellow creative's approach to landing a great gig, I had to smile. Well done Lawson Clarke. I'd hire you in a heartbeat, but then again aren't we all suckers for a reference to Burt Reynolds in his prime?
Monday, 4 May 2009
Breakfast rocks
I love breakfast. I could eat breakfast three times a day.
Yogurt, fresh berries and granola, organic hard boiled eggs with spelt soldiers (an American veggie's take on a British classic), scrambled eggs and smoked salmon, or bagels, vegetable cream cheese, smoked salmon, tomatoes and red onions, buckwheat blueberry pancakes with Canadian maple syrup, crusty, multigrain toast with almond butter and bananas...I could go on but I think you get the picture.
I've seen some great breakfast ads, see here and below. Perhaps I'm predisposed to liking these adverts, but I think the copy and imagery combine like butter to hot crusts - perfectly.
What do you think?
Yogurt, fresh berries and granola, organic hard boiled eggs with spelt soldiers (an American veggie's take on a British classic), scrambled eggs and smoked salmon, or bagels, vegetable cream cheese, smoked salmon, tomatoes and red onions, buckwheat blueberry pancakes with Canadian maple syrup, crusty, multigrain toast with almond butter and bananas...I could go on but I think you get the picture.
I've seen some great breakfast ads, see here and below. Perhaps I'm predisposed to liking these adverts, but I think the copy and imagery combine like butter to hot crusts - perfectly.
What do you think?
Stirring it up
I came across an interesting project from Publicis Mojo, Sydney, in this month's Creative Review. The poster project, entitled Words To Work By, is the first of a series of self-initiated projects that will see the agency link up and work with various different artists and designers…
It's great to see an agency encourage collaborative projects that are independent of budget and advertising parameters. Like Google's 20% innovation time-off, setting aside more time for projects (a la Green Thing), whether for social good or self-promotional marketing, can serve as a creative outlet that animates people internally and projects the right image of the agency to potential and prospective clients.
It's been said that creativity will help the industry recover from financial turmoil, which of course means different things to different people (at a recent meeting, my ears perked up when our CFO said that creative solutions would be key, only to discover he meant 'innovative' cost-savings).
But ultimately, creativity is about finding a new or different way to do or see things to solve problems/overcome challenges. Wikipedia defines creativity as a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.
Sounds like just want will get us out of the ditch. And we might as well have fun while we get dirt under our nails.
Are you working on any independent projects in the office?
It's great to see an agency encourage collaborative projects that are independent of budget and advertising parameters. Like Google's 20% innovation time-off, setting aside more time for projects (a la Green Thing), whether for social good or self-promotional marketing, can serve as a creative outlet that animates people internally and projects the right image of the agency to potential and prospective clients.
It's been said that creativity will help the industry recover from financial turmoil, which of course means different things to different people (at a recent meeting, my ears perked up when our CFO said that creative solutions would be key, only to discover he meant 'innovative' cost-savings).
But ultimately, creativity is about finding a new or different way to do or see things to solve problems/overcome challenges. Wikipedia defines creativity as a mental process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.
Sounds like just want will get us out of the ditch. And we might as well have fun while we get dirt under our nails.
Are you working on any independent projects in the office?
Sunday, 3 May 2009
Sweet hour sucker
Last week went by like a whirlwind (this weekend did too, as hours escaped and tangled with hair around a steel drain while working on my online portfolio. So profusely happy that we have one more day. rocking).
And I realize why. I was deeply in the mix. Heavily involved in a 4 day quadathlon that involved idea hiccups, sketches (in and out of bins), crits and storms and Woody Allen banter between Maurice Citron (Conceptual Designer) and I (no, he's not French, an Irish Jew actually, who also happens to be an amazing artist).
And out of it we pulled concepts dripping with after-birth and stained with coffee. Whether or not we win or lose the pitch, I'm satisfied with the crack of the bat (swinnngggg). I had a blast working with Citron and attacking a tough brief. A taste below.
And I realize why. I was deeply in the mix. Heavily involved in a 4 day quadathlon that involved idea hiccups, sketches (in and out of bins), crits and storms and Woody Allen banter between Maurice Citron (Conceptual Designer) and I (no, he's not French, an Irish Jew actually, who also happens to be an amazing artist).
And out of it we pulled concepts dripping with after-birth and stained with coffee. Whether or not we win or lose the pitch, I'm satisfied with the crack of the bat (swinnngggg). I had a blast working with Citron and attacking a tough brief. A taste below.
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