Showing posts with label creativity self help edward docx. Show all posts
Showing posts with label creativity self help edward docx. Show all posts

Monday, 22 December 2008

Creativity is dead.


Excerpt from Self Help (Protoganist's (Gabriel) response to his designer's comment: "I'm sick of...I'm sick...I'm sick of you squashing my creativity.")

Beethoven was creative, Pablo, Mozart was creative, Dickens, Dante, Kant, Durer, Newton, Raphael, Aeschylus, Balzac - yes, there have been a few genuinely creative human beings. But you're not one of them. You are not in the least bit creative. You are not even talented. You have a computer. That's all. The same as every other mediocre fucker whose terrible shit we all have to suffer every second of the day. So let's leave that word 'creative' alone for a few decades, shall we? Let's all stop pretending. There are no creative departments in London. Creativity is not copywriting or art-directing, creativity is not interior, graphic or fashion design, creativity is not mimicry or doodle, it is not gesture or token, is not a clever text message, a new and even sillier pair of trousers, or an unmade bed, it's not your shitty computer music, or your shitty homemade films, or your shitty website with a flashing cock, creativity is...creativity is a massive and serious lifetime's endeavour to further humankind's fundamental understanding of itself. Creativity is one hundred and fifty-four perfect sonnets and thirty-eight immortal plays, creativity is one thousand and one hundred and twenty-six master works of music, every one note-perfect, creativity is E=MC2, the Rougon-Macquart cycle, the discovery of planets. What you do is total horseshit. Got that? Total and utter horseshit.

Edward Docx, Self Help