Tell it like it is.

There's something honest and raw about the simplicity of this print campaign for Sony Ericsson: Pureness Advertising by Petronio Associates. The microsite is also quite lovely.





A trans-continental exploration of the notion of advertising in context, and its interplay with a specific environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street & Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers.