Google yourself?

An unemployed, smart man found his way into the hearts of Creative Directors by running a Google Adwords campaign - purchasing the names of the top 5 CDs in the USA. So when a Creative Director Googled himself, he'd find a little message left by Alec Brownstein: “Hey, David Droga, Googling yourself is a lot of fun. Hiring me is fun, too," and a link to his website.

He landed a job at Y&R New York, two Gold Pencils and a Clio. Not bad for $6.