It's hard to predict what will catch on fire online, or whether it will be a brush fire in the middle of a national forest or a floating piece of gray cinder, the only remnants of a small and forgotten sink or wastepaper basket fire (sometimes it's better to burn all possible evidence;). Some interesting examples of socialized content below, some accidental and some orchestrated...
1. Three Wolf Moon: One guy writes a humorous review on a mullet/1980s/Napoleon Dynamite style t-shirt on Amazon and one small company is giggling all the way to the bank with 100 t-shirts sold by the hour.
2. In my Prius (who are these guys? And who hired them? Is this funded by Greenpeace?):
3. w+k's listening. Nike's video response to Tiger Woods' home-grown Jesus viral.
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