Saturday, 6 November 2010

Friday, 5 November 2010

Thursday, 4 November 2010

The litmus test

My father's an abstract painter and never liked when people asked him to explain what his art means. Still doesn't. So I created my own meaning. That didn't stop him from asking me what the heck a creative strategist did. Luckily copywriting is much easier to explain. Checkout this documentary series by Lernert & Sander in which 9 abstract artists explain to their mom and dad what their work is all about. Watch the series here.

How to explain it to my parents - Martijn Hendriks from Lernert & Sander on Vimeo.

Wednesday, 3 November 2010

The Getaway

Love this idea. A reality game that challenges you to hunt, catch and keep a MINI using your iPhone. Find the virtual MINI and then stay at least 50m away from everybody else in Stockholm for a week. If someone comes within 50m, they can instantly take the virtual MINI back. If you manage to keep it, you win the new MINI Countryman.



Via Digital Buzz Blog

Monday, 1 November 2010

Dead Drops

There's something exciting and intriguing about anonymous exchanges or dead drops. Aram Bartholl created a file sharing network embedded in accessible public spaces. He 'injected' USB flash drives into walls, buildings and curbs accessible to anyone. People can go to these places (so far 5 in NYC) to drop or find files on a dead drop. Just plug your laptop to a wall, house or pole to share files. Each dead drop contains a readme.txt file explaining the project. Makes me wish I still lived in NYC.






Via Today and Tomorrow.